URBAN PIONEERS SS25 – CAPTURING THE SPIRIT OF ALBANIA
For our Spring/Summer 2025 collection, we traveled to Albania to capture the essence of raw nature, bold contrasts, and effortless style. From the sun-drenched coastlines of the Ionian Sea to the rugged landscapes of the Albanian Alps, the diverse scenery provided the perfect backdrop for our Urban Pioneers vision.
The shoot reflects the heart of the SS25 collection—a fusion of freedom, adventure, and contemporary fashion. Light, breathable fabrics move effortlessly against the coastal breeze, while structured silhouettes stand strong against the dramatic mountain terrain. Each shot tells a story of exploration, resilience, and modern elegance.
